Without question, the gem of the city. James River Park is the reason many Richmonders stay Richmonders. Managed by a small dedicated team of super heroes, the park offers a plethora of activities. It's easy to let your mind wander and just absorb the natural beauty. Not so easy was navigating the parks multiple access points, trails network and amenities locations. For this reason, a major overhaul was completed on their original base map, complete with a new look and icon system. From there the new identity spread to JRP education programs, outfitting their vehicles and providing fun decals to convey their message.
SC Delivered: Identity/color system, Icon design, Vehicle graphics, Promotional items, Marketing collateral